Lara Piu
lara@innerglowcommunications.com
480-215-9713 |
Inner Glow Communications
www.innerglowcommunications.com
Where do you want to glow?
Who needs your products, knowledge and expertise? Partner with Inner Glow Communications…we’ll make sure they get the message.
PUBLICITY ROCKS!
Inner Glow Communications gives marketing budgets a run for its money. We land powerful third-party endorsements for companies, products and people by placing them on television, radio, and in newspapers, and magazines. We increase revenue and profit margin by providing as much as 30 times more exposure than purchased advertising. Some call it magic—we call publicity.
INCREASE IMPRESSIONS: Marketing is a numbers game—you want as many eyes on your message for the least amount of money. Publicity is hands-down the best means to that goal. Our average retainer is the equivalent of a one-half page advertisement in a magazine with a circulation between 20,000 – 60,000. This number pales next to our ability to generate from 6,000,000 to 20,000,000 impressions with the same amount of money!
INCREASE RESPONSE RATE: When other people tell your story, more people listen. Consumers are three times more likely to trust an interesting article in their favorite magazine written by a non-biased journalist over any catchy four-color glossy advertisement.
QUICKLY INCREASE ORGANIC SEARCH ENGINE RANKINGS: Google studies show that 40% of searchers will click on one of the top three results of their organic search results. Article placement with high-traffic media websites is very likely to promote your search engine ranking to that highly coveted top-three position within hours to days.
INCREASE SALES: Everyone one has a wish list of individuals they want to cultivate relationships with and expand their business through. Inner Glow Communications will work with you to refine your target market and implement the strategies that get you directly in front of individual targets, centers of influence for your target and built in audiences that include your target.
ABOUT LARA PIU, PUBLICIST
Lara Piu brings eleven years of public relations experience to Inner Glow Communications. Her skills include media relations, production, marketing, sales, website marketing, copy and content development, and more. She earned her Bachelor’s degree from Arizona State University and her Master’s in Public Administration with a focus in Nonprofit Administration from Portland State University.
Lara was recruited by Public Relations Institute in Portland, Oregon where she was offered an attractive internship. This experience was the launch pad for Lara to serve companies such as Wells Fargo Bank, Neoplanet.com, Interact Commerce (makers of ACT! and SalesLogix), and Health Ventures International. In the very first year of her career, Lara won an award from Oregon International Association of Business Communicators for her work with Wells Fargo Bank during its tumultuous acquisition and merger days.
Lara’s experience in journalism and production brings a unique edge in the competitive media relations industry. In 2001, she co-founded the popular ArizonaSpaGirls.com, which was featured in "The Wall Street Journal." During this time Lara produced and appeared in weekly segments on ABC’s award-winning "Sonoran Living Live" lifestyle magazine show.
Lara has served as a contributing writer for “The Arizona Republic” since 2002, writing for its online "YES (Your Essential Style)" magazine and "Arizona Moms and Their Kids" magazine. She has also served on the "The Arizona Republic YES" Style Council since that time.
Lara also has a proven track record for balancing intuitive relationship management and bottom-line driven sales. Her sales and marketing techniques for one retail franchise increased sales by 40%, and elevated the shop to number one in a chain of nearly 300 stores for Valentine’s Day and Week 2006. Lara earned three Outstanding A
Email us at: lara@innerglowcommunications.com
Visit us at: www.innerglowcommunications.com |
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